Academic year/semester: 2024/25/1

ECTS Credits: 3

Available for: Only for the faculty’s students

Lecture hours: 1
Seminarium:0
Practice: 2
Laboratory: 0
Consultation: -

Prerequisites: -

Course Leader: Orsolya Nagy Szabó Ph.D.

Faculty: Rejtő Sándor Faculty of Light Industry and Environmental Engineering, 1034 Budapest, Doberdó utca 6.

Course Description:
The role, functions and structure of trade. Actors in distribution channels, classification of traders. Content of the foreign trade contract. Specificities of cultures in international trade. Principles of business ethics. Sustainable development, the concept of fair trade. Sales promotion methods. Online sales: webshop. Online marketing (ADWords, FB Twitter, etc.). Personal selling. Personality types. Consumer behaviour. Sales and negotiation techniques. Intellectual property. Concepts of inventions, patents, trademarks, know how, industrial design, licensing, franchising. Advertising objectives, pricing strategies. Basics of advertising psychology. Mechanism of action of advertising. Advertising messages in practice: historical and contemporary advertising. Exhibitions, trade fairs.

Competences:
- Knowledge of the basics, boundaries and requirements of marketing, management, environmental protection, quality assurance, information technology, law, economics, which are integrally related to product design. - Understands and uses the online and printed literature in Hungarian and at least one foreign language. - Knows and uses the language and specialised terminology of his/her field of specialisation in Hungarian and at least one foreign language. - Market-, environment- and customer-oriented.

Topics:
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Assessment: -

Exam Types:

Mid Term Exam

Compulsory bibliography: 1. Anthony G. Bennett: The Big Book of Marketing. McGraw-Hill Companies, 2010 ISBN: 978-0-07-162615-66. 2. https://elearning.uni-obuda.hu/ electronic notes and aids prepared by the instructor

Recommended bibliography: -

Additional bibliography: -

Additional Information: -