Academic year/semester: 2024/25/1

ECTS Credits: 4

Available for: Only for the faculty’s students

Lecture hours: 2
Seminarium:0
Practice: 2
Laboratory: 0
Consultation: 0

Prerequisites: -

Course Leader: Prof. Dr. Takácsné Prof. Dr. György Katalin

Faculty: Keleti Károly Faculty of Business and Management, 1084 Budapest, Tavaszmező utca 17.

Course Description:
Students will be prepared for the practical application of the most important economic theory and methodology in a decision-oriented approach, learning about the most important market economic categories and operational characteristics of business enterprises, highlighting their relationship with individual and corporate decisions. The objective of the course is to familiarise students with the economic and social environment of business, its organisational forms, the principles of its operation, the normative rules and theoretical foundations of economic decisions, resource management, basic business activities (material requirements planning, inventory management, internal logistics), their relationship with corporate strategy. In addition to the mid-term work (application of methods to support and assist management decisions, solving business situations, case studies), the examination consists of a written paper covering the theoretical knowledge of the subject.

Competences:
-

Topics:
1. TYPES OF ENTREPRENEURSHIP FORMS – WHAT ARE THE CRITERIA TO CHOOSE THEM Introduction of the subject. Case study based on literature - general economic environment
2. BUSINESS AS ORGANIZATION. BUSINESS ENVIRONMENT Theory of Costs
3. RESULT – WHY FOR BUSINESS? HOW FOR BUSINESS? VALUE CHAIN Profit and economic variables I.
4. STAKEHOLDERS – BASICS OF PLANNING Profit and economic variables II.
5. QUESTIONS OF SIZE ECONOMY Macro environment analysis methods (PEST, PESTEL, STEEP)
6. DEMAND AND SUPPLY. PRICE Micro-level business environment - the five forces of competition
7. RESOURCE MANAGEMENT I. - FEATURES Micro-level business environment - resource analysis, resource management. Deadline of the essay on teamwork!
8. RESOURCE MANAGEMENT II. – PHYSICAL RESOURCE MANAGEMENT Presentations I - Cost and profit analysis
9. RESOURCE MANAGEMENT III. – CURRENT ASSETS MANAGEMENT Investment decisions, Cost and profit analysis - calculations
10. NON-PHYSICAL ASSETS, ROLE IN BUSINESS I Presentations II
11. NON-PHYSICAL ASSETS, ROLE IN BUSINESS II. Presentations III - Deadline of the individual essay!
12. BUSINESS, PRODUCTION STRUCTURE, CONNECTION TO STRATEGY Core competencies. Deadline of the essay on teamwork!
13. SUMMARIZATION I. Managing of business risks
14. SUMMARIZATION II. Presentations IV

Assessment: An individual essay and a presentation; teamwork - essay should be presented by team-members, short homeworks, successfully in time. 1. Individual essay on given topic of the subject, to be presented. 2. Teamwork - introduction of a company based on the according to specific criteria - to be presented 3. Closing written text

Exam Types:

Oral Exam

Written Exam

Test Exam

Compulsory bibliography: Campbell, D.J. - Craig, T. (2005) Organisations and the Business Environment, Routledge. Elsevier Butterworth-Heinemann, p. 696 Savov R, Takács-György K: Selected chapters from strategic management Nyitra: Slovak Agricultural University, 2016. 85 p. Turèková,N. – Svetlanská, T. – Takács I. (2016): Business Economics – International V4 Studies. Nitra. International Visegrad Fund´s, Visegrad University Studies Grant No. 61200004. 109. p

Recommended bibliography: -

Additional bibliography: -

Additional Information: -