Academic year/semester: 2024/25/1

ECTS Credits: 4

Available for: Only for the faculty’s students

Lecture hours: 2
Seminarium:0
Practice: 2
Laboratory: 0
Consultation: 0

Prerequisites: -

Course Leader: Dr. Péter Szikora

Faculty: Keleti Károly Faculty of Business and Management, 1084 Budapest, Tavaszmező utca 17.

Course Description:
The aim of the course is for students to get acquainted with the tools of corporate strategy, to get an idea of the importance of strategic planning and to be able to actively participate in the process of strategic management with the help of the acquired knowledge. The course introduces students to the purpose and tools of strategic and business planning. It introduces techniques for exploring external and internal conditions and the aims of stakeholders. By learning and mastering the strategic approach, students will be able to analyse and evaluate
strategies that respond to or want to adapt to current turbulent environmental changes.

Competences:
-

Topics:
1. Basics of strategy, historical overview
2. The system of strategic planning.
3. Examination of the external environment (PESTEL, Porter)
4. Basic structure of companies, internal factors
5. Stakeholder approach - corporate responsibility
6. Problem and goal tree, corporate mission and vision
7. SWOT method and Porter’s business strategy models
8. Logical frame matrix
9. Product life cycle, corporate portfolio
10. BSC
11. International trends in Strategic and Business Planning
12. Strategic actions and change management strategies
13. Business plan concept, structure, functional strategies
14. Mock Exam

Assessment: 1 presentation or essay form the topics offered via moodle system (40% of the grade) open book written exam (60% of the grade)

Exam Types:

Oral Exam

Written Exam

Compulsory bibliography: Materials shared via the E-learning system

Recommended bibliography: Barney, J. B., & Hesterly, W. S. (2009). Strategic management and competitive advantage. Upper Saddle River, NJ: Pearson Education. Materials ont he Obuda University’s Moodle system

Additional bibliography: -

Additional Information: -