Academic year/semester: 2024/25/1

ECTS Credits: 5

Available for: All OU students

Lecture hours: 2
Seminarium:2
Practice: 0
Laboratory: 0
Consultation: -

Prerequisites: none

Course Leader: Dr. Kornélia Lazányi

Faculty: John von Neumann Faculty of Informatics, 1034 Budapest, Bécsi út 96/b

Course Description:
With the help of this course, students will be introduced to individual and group forms of creative decision-making and will be enabled to use all functionalities of the Business Canvas model, analysing the system of customers, services, channels, core competencies, resources, processes and partners, identifying relevant costs, revenue strategies and pricing techniques.

Competences:
The aim of the course is to enable students to establish small businesses and startups with the help of the Business Canvas model and to support them in making the relevant necessary basic decisions.

Topics:
1. Introduction to entrepreneurship
2. Differences between start-ups and SMEs
3. Introduction to the business canvas model
4. Idea generation
5. Customer segments
6. UVP
7. Sales generation
8. Validation
9. Communication with customers
10. Outsourcing decisions
11. Stakeholder perspective
12. Cost structure
13. Pitch
14. Final presentations

Assessment: midterm mark

Exam Types:

Compulsory bibliography: Brewer, J. L., & Dittman, K. C. (2018). Methods of IT project management. Purdue University Press.

Recommended bibliography: Nelson, R. R. (2007). IT project management: Infamous failures, classic mistakes, and best practices. MIS Quarterly executive, 6(2).

Additional bibliography: NBVEN0HBNE

Additional Information: requires group work