Academic year/semester: 2024/25/1

ECTS Credits: 5

Available for: All OU students

Lecture hours: 1
Seminarium:1
Practice: 0
Laboratory: 0
Consultation: 0

Prerequisites: none

Course Leader: Prof Dr. Kornélia Lazányi

Faculty: John von Neumann Faculty of Informatics, 1034 Budapest, Bécsi út 96/b

Course Description:
The course introduces students to the purpose and tools of business and strategic planning. It presents techniques by which the external and internal conditions, as well as the goals of different stakeholders can be analysed. By learning and mastering the strategic approach, students will be able to analyse and evaluate various scenarios through which the organisations are able to respond to and adapt to current turbulent environmental changes. The aim of the course is to acquaint students with the tools of business strategy, to emphasise the importance of strategic planning and to enable them to actively participate in the process of strategic management with the acquired knowledge

Competences:
Strategy creation, business analysis

Topics:
1. Roots and background/ Strategy as a process/ Internal perspective
2. Factors of success/ IT systems and their roles in strategy
3. The environment and its analysis / Visualising the ideal state/
Operationalising strategy
4. General strategies/Corporate level/ Business level strategies
5. IT strategy/ Portfolio strategies/ Change management

Assessment: exam course The precondition of a signature is the submission of all 4 assignments and obtaining at least 20 points from the potential 40 points. 40% of the mark can be obtained through the assignments submitted during the semester and 60% through the exam, which is conducted in the exam period

Exam Types:

Written Exam

Compulsory bibliography: Scholes, K., Johnson, G., Whittington, R. (2002): Exploring corporate strategy. Financial Times Prentice Hall.

Recommended bibliography: Barney, J. B., Hesterly, W. S. (2009): Strategic management and competitive advantage. Upper Saddle River, NJ: Pearson Education

Additional bibliography: Applegate, L. M., Austin, R. D., & McFarlan, F. W. (2006). Corporate information strategy and management. McGraw-Hill/Irwin Custom Publishing.

Additional Information: Block teaching only on specific Fridays