Academic year/semester: 2026/27/1

ECTS Credits: 4

Available for: Only for the faculty’s students

Lecture hours: 0
Seminarium:0
Practice: 0
Laboratory: 2
Consultation: 0

Prerequisites: Form design I.

Course Leader: Daniella Koós PhD

Faculty: Rejtő Sándor Faculty of Light Industry and Environmental Engineering, 1034 Budapest, Doberdó utca 6.

Course Description:
Communication through images. The forms of the visual conveyance of meaning.
Creativity and visual thinking.
Based on freehand drawing, practicing the different graphical methods, genres, techniques,
introducing the possibilities of graphic design.
The psychological context of vision. Basic concepts of aesthetics.
The development of individual visual expressions. Style exercises.
The concept, content and form elements of corporate identity. Corporate identity and
image. Corporate identity and corporate design. The main aspects of designing the
information system.
Designing corporate identity through group projects. Documentation.

Competences:
a) knowledge - Knowledge of the fundamental rules and technological limitations of shaping products, of striking a harmony between content and form. - Knowledge of major analogies between natural and technical systems, and their possible applications in design. b) capabilities - Able to present graphical product concepts and sketches using traditional manual techniques

Topics:
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Assessment: -

Exam Types:

Mid Term Exam

Compulsory bibliography: 1.Rudolf Arnheim: A vizuális élmény Az alkotó látás pszichológiája Aldus, Budapest, 2004 ISBN: 9632172833 2. Töreky Ferenc: Vizuális kommunikáció Nemzeti Tankönyvkiadó, Budapest, 2002 ISBN: 9789631925005 3. Kepes György: A látás nyelve. Gondola (1979) 4. https://elearning.uni-obuda.hu/ electronic notes and aids prepared by the instructor

Recommended bibliography: -

Additional bibliography: -

Additional Information: -