Visual Communication (vertical studio) - YARVIKFBNF

Academic year/semester: 2025/26/2

ECTS Credits: 5

Available for: Only for the faculty’s students

Lecture hours: 0
Seminarium:0
Practice: 3
Laboratory: 0
Consultation: 0

Prerequisites: No required previous studies. IMPORTANT: Students can choose whether ONLY MSc courses, or ONLY vertical studio courses! Exceptions we can make on individual decisions based on special requests, maximum for less than 50% of the courses - please contact our international coordinator.

Course Leader: Dr. BÁNFÖLDI Károly Zoltán DLA

Faculty: Ybl Miklós Faculty of Architecture and Civil Engineering, 1146 Budapest, Thököly út 74.

Course Description:
Content: the language and characteristics of visual thinking in different areas of visual culture, contemporary methods of image making, design and spatial planning. Factors and systems of effects that influence the perception of space, form and color: errors of visual perception, possibilities of creating illusions, optical illusions, study of light-shadow effects that emphasize plasticity, light-filtering and kinetic experiments. Conceptualization of exterior and interior spaces, considering visual effects: division and articulation of space with architectural elements, construction of spatial structures and shapes, modelling and computer-generated, visual design documentation: material and texture effects, changing space, form, color and light experiences during the walk-through.

Competences:
Creativity, design thinking, critical and problem-solving thinking, collaborative skills

Topics:
1. week: Introduction of the assignments and the requirements of the semester
2. week: Analyzing conceptual aspects
3. week: Visual communication: Composition principles and use of color
4. week: Design analysis
5. week: Evaluation of Mid-term assignment 1., Introduction of Mid-term assignment 2.
6. week: Exploring and assessing opportunities, Defining the goals of the design
Application of form design methods
7. week: Impact in design
8. week: Use of color and light
9. week: Use of texture and light
10. week: Visual design
11. Week: Visual presentation: Portfolio preparation, Visual communication tools
12. Week: Portfolio finalization
13. week: Closing of the semester, evaluation

Assessment: final mark, based on semester tasks

Exam Types:

semester tasks

Compulsory bibliography: Janis Teruggi Page/ Margaret E. Duffy: Visual Communication

Recommended bibliography: Gavin Ambrose: Design thinking for Visual communication

Additional bibliography: Timothy Samara: Design elements

Additional Information: Sabine Coqillart: From object modelling to Advanced visual communication