Academic year/semester: 2025/26/2

ECTS Credits: 4

Available for: Only for the faculty’s students

Lecture hours: 2
Seminarium:0
Practice: 2
Laboratory: 0
Consultation: 0

Prerequisites: -

Course Leader: Dr. János Varga

Faculty: Keleti Károly Faculty of Business and Management, 1084 Budapest, Tavaszmező utca 17.

Course Description:
The main aim of the course is to familiarise students with digital financial services and the risks and information systems associated with them.

Data and analytics affect every facet of an enterprise; in fact, digital technologies and infrastructure are transforming the function of virtually every
business function from marketing to finance to HR. We will explore the impact of digital technology on a range of business functions and how their functions
are being transformed, creating new opportunities and challenges.

Neobanks, cryptocurrencies, crowdfunding etc transformed the financial sector and created new opportunities for all stakeholders - along with new challenges.
We are going to investigate how this tectonic shift can be used for the benefit of all stakeholders of the financial sector (traditional and digital banks,
customers and the state).

Key takeaways:
• Understanding of the nature of the digital revolution in finance
• Knowledge of key digital technologies and products
• Knowledge of key digital business models
• Understanding of the customer behavior in a digital environment
Knowledge of state\'s reaction to the digital revolution

Competences:
-

Topics:
1. Introduction to Customer Relationship Management, understanding customer relationships, planning, and implementing customer relationships
2. Digital transformation of finance: What is digital transformation of finance? Is the digital transformation of finance equal to FinTech? Reasons for digital transformation in finance. Stages of digital transformation
3. Key digital technologies – authentication, big data, artificial intelligence
4. How banking has been changing - online banking, open banking, AI, beyond banking
Evolution and rise of the FinTech industry.
Cryptocurrencies, NFTs, and blockchain
5. The growing role of ESG in banking
6. The future of loan origination
7. Neobanking

Assessment: Requirements during the semester: • Active class participation • 2 presentations • Online test Grading: A combination of an online exam (60%) and 2 team presentations (20%-20%) Presentation #1: Student groups shall prepare an ESG-based banking product/service: • The product must be linked to min. 1 ESG pillar • A presentation in PowerPoint format is required, which must be presented during the course (min. 25 slides) • Student groups shall present their project (cca. 30 minutes) • Students shall work in teams of 3-4 Student groups shall prepare the business and financial plan of a newly formed enterprise (foundation of a gym) • Prepare the cash flow analysis/business plan/financial plan for the next 5 years in Excel • Student groups shall present their project (cca. 30 minutes) • Students shall work in teams of 3-4

Exam Types:

Oral Exam

Compulsory bibliography: Tasca, P., Aste, T., Pelizzon, L., & Perony, N. (2016). Banking Beyond Banks and Money : A Guide to Banking Services in the Twenty-First Century. [Cham]: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1346738

Recommended bibliography: Customer Relationship Management – Concepts and technologies (Francis Buttle)

Additional bibliography: -

Additional Information: -