Academic year/semester: 2025/26/2

ECTS Credits: 4

Available for: Only for the faculty’s students

Lecture hours: 2
Seminarium:0
Practice: 2
Laboratory: 0
Consultation: 0

Prerequisites: -

Course Leader: Dr. habil. Noémi Piricz

Faculty: Keleti Károly Faculty of Business and Management, 1084 Budapest, Tavaszmező utca 17.

Course Description:
Building on the theoretical and methodological knowledge of management and organisation, it is important that students become familiar with the long-term adaptation of business and non-business organisations to environmental change. The organisation (company) ensures and maintains an advantage over its competitors by developing modern strategic thinking and behaviour, allocates the resources it can acquire in line with changes in the environment and helps to meet the expectations of its owners by bringing products (services) to the market that meet the needs of consumers. In this course, students will learn about the essence of strategy, its stakeholders and objectives, the various strategic, planning, organisational and decision theory methods without which the management of small and medium-sized enterprises, in addition to large companies, is now unthinkable. In addition to learning about the theory and methodology of strategic management and the strategic behaviour of organisations, they will deepen their knowledge through practical examples and case studies.

Competences:
-

Topics:
1. Requirements of the course
The Strategic Management Process
2. External Analysis: Identification of Opportunities and Threats
Internal Analysis: Building Competitive Advantage
3. Competitive Strategy and the Industry Environment
4. Strategic alliances and business networks
5. Before entering the international market
6. Presentation of pillar 1 – 26 March
7. Strategy and Business Models
8. Strategy in the Global Environment
9. CSR, Business Ethics and ESG
10. Rector\'s holiday (23 April)
11. Evaluating Strategies
12. Deadline of pillar 2 – 7 May
13. Case studies
14. Summary, Evaluation of essays

Assessment: Two presentations during the semester. The presentations cannot be fulfilled or repeated in exam period! Requirements on participation on seminars and lectures: The requirements of the Study and Exam Rules are applicable to missed lessons. (During semester three seminars can be missed). It is compulsory to actively take part in seminars. Participation is verified by means of an attendance sheet. How marks are given? Option 1 (suggested mark can be only 4 or 5): Writing an essay about a discussed relevant topic in team (min 4 pages/person; more details in separate file), which has 2 pillars: Presentation of pillar 1 (the framework of the essay) on week 6: max 30 points Deadline of pillar 2 on week 12 (submission of essay): max 70 points Option 2 (exam period): Written exam at exam period: max 100 points In both cases, the calculation of marks: between 0-50 points: one (1) between 51-64: two (2) between 65-74: three (3) between 75-88: four (4) between 89-100: five (5)

Exam Types:

Written Exam

Compulsory bibliography: - Learning material in Moodle - G.T. Lumpkin, Alan Eisner, Gerry McNamara (2023). ISE Strategic Management: Text and Cases, McGraw-Hill Education - Whittington, Angwin, Regner, Johnson and Scholes (2020). Exploring Strategy, Text and Cases, 12th Edition, Kindle Edition

Recommended bibliography: Richard Rumelt: Good Strategy Bad Strategy (2011). The Difference and Why It Matters, http://goodbadstrategy.com/

Additional bibliography: -

Additional Information: -