Academic year/semester: 2025/26/2

ECTS Credits: 4

Available for: Only for the faculty’s students

Lecture hours: 2
Seminarium:0
Practice: 0
Laboratory: 1
Consultation: 0

Prerequisites: -

Course Leader: Prof. Dr. Csiszárik-Kocsir Ágnes

Faculty: Keleti Károly Faculty of Business and Management, 1084 Budapest, Tavaszmező utca 17.

Course Description:
The aim of the subject is to bring the world of startup businesses closer to the participating students. It deals with the first phases of the entrepreneurial life cycle, so it discusses the initial rapid growth strategies from the emergence of the idea through market introduction. In addition to evaluating entrepreneurial ideas, it also includes the development of the business concept. It broadly defines startups, presents their characteristics, characteristics, and pays special attention to their financing issues. It describes the specific human resource characteristics of such companies and also addresses the special cultural characteristics that can be observed for such a business. We can understand the world of startup companies well by looking at the business environment as well, so it is important to examine the micro- and macroeconomic conditions surrounding startup companies.

Competences:
-

Topics:
1. Identification of business ideas, exchange of ideas. Preparing for the Value Offer Idea Pitch
2. Idea Pitch. Creating teams
3. Preparation of a team contract and work plan
4. Getting to know the Business Concept Map, filling in the first two blocks (problem and value offer). Internet research to explore competitors and industry trends.
5. Completion of Business Concept Map 1.0 and formulation of assumptions
6. Preparation of a exploratory market research plan
7. Continuation of exploratory market research in the field with personal interviews
8. Conducting the pretotype test
9. Preparation of the revenue plan and financial calculation
10. Finalize and upload the business concept. Preparing for the Startup VIP Pitch presentation
11. Startup VIP Pitch competition
12. Analyze the result of the defeat and filter the experience of the object
13. Midterm exam
14. Resit

Assessment: Completion of a minimum of 25 points (50%) during the final tests The Student does not prepare more than 30% of the closing questions at the end of the theoretical study materials (based on 46§ of the HKR) on time and at a minimum level of 50%, it involves blocking, regardless of the success of the practical classes! So in this case, this means that a maximum of four module-closing tests can be missed and a minimum of eight tests must be completed on time and above 50%)

Exam Types:

Test Exam

Compulsory bibliography: -

Recommended bibliography: Eric Ries (2019): Lean Startup, Crown Business Simon Sinek (2009): Start With Why, Penguin Publishing Group PMI: Guide to the Project Management Body of Knowledge (PMBoK Guide), PMI (latest edition always) Kory Kogon, Suzette Blakemore, James Wood (2020): Project Management for the Unofficial Project Manager, BenBella Books E.R. Yescombe (2008): Principles of Project Finance, Academic Press Compulsory literature: lectures and materials of exercises Curricula and additional readings uploaded to Moodle

Additional bibliography: -

Additional Information: -